Learn to find good ideas.

The directory gives you ideas. These guides teach you to generate, judge and validate your own — the skill that matters long after this list.

1. 01How to Come Up With Business Ideas: 12 Proven FrameworksStuck on what business to start? Use these 12 ideation frameworks, from scratching your own itch to complaint mining, to generate ideas you can actually test.8 min read
2. 02How to Validate a Business Idea in 7 Days Without Building AnythingValidate a business idea in 7 days without building: run customer interviews, publish a one-page offer, and test for pre-sales using clear pass/fail criteria.8 min read
3. 03How to Start a Business With No Money: A Practical GuideYou can start a business with almost no cash by selling skills and services first. Here is how to pick a model, land paying customers, and reinvest profits.7 min read
4. 04How to Choose the Right Business Idea: A Scoring MatrixTorn between several business ideas? Use this five-factor scoring matrix covering skills, capital, market, passion, and speed to pick the one worth starting.7 min read
5. 05How to Find Your First 10 Customers: A Founder's PlaybookYour first 10 customers come from direct outreach, not ads. Learn where to find them, what to say, how to price, and how to turn each one into the next.7 min read
6. 06Side Hustle to Full-Time Business: When and How to Quit Your JobWhen should you quit your job for your side hustle? Check the income, savings, and demand signals first, then follow a step-by-step plan to make the move safely.7 min read
7. 07How to Start a Business From Home: Setup, Structure, and BasicsStart a home-based business the right way: choose a legal structure, open a business bank account, set up a workspace, and cover licenses, taxes, and insurance.8 min read
8. 08Business Ideas for Beginners: What Makes a Good First BusinessNot sure which business to start first? Learn the traits of a good beginner business, see examples that fit, and avoid common first-time founder mistakes.7 min read
9. 09How to Use AI to Generate Business Ideas: Prompts and a WorkflowUse AI to brainstorm, filter, and pressure-test business ideas. Get ready-to-use prompts, a step-by-step workflow, and the limits you should respect.7 min read
10. 10How to Name Your Business: A Step-by-Step Naming GuideNaming a business? Learn what makes a name work, six naming styles, a testing checklist, and how to check domains, trademarks, and availability before you commit.7 min read
11. 11How to Write a One-Page Business Plan (With a Simple Template)Skip the 40-page plan. Learn how to write a one-page business plan covering customer, offer, pricing, marketing, costs, and goals, with examples and a template.7 min read
12. 12Home Business Zoning Laws: What to Know Before You StartA general overview of US home business zoning laws: home occupation rules, common restrictions, how to check your city, and HOA issues. Not legal advice.7 min read
13. 13How to Price Your Product or Service (With Worked Examples)Learn cost-plus, value-based, and competitor pricing with real math for a service and a product, plus how to raise prices without losing customers.8 min read
14. 14LLC vs Sole Proprietorship: A Plain-English Guide for First-Time FoundersNot sure whether to form an LLC or operate as a sole proprietor? Compare liability, taxes, cost, and paperwork in plain English before you decide.8 min read
15. 15How to Get Customers With No Marketing Budget: 9 Free Channels That WorkNo ad budget? These nine zero-cost channels, from direct outreach to partnerships and SEO, can bring in your first customers. Includes a 30-day plan.8 min read
16. 16How to Write a Cold Email That Gets Replies: Templates and TeardownA cold email gets replies when it is short, specific, and about the recipient. Get a proven structure, three templates, and a line-by-line teardown.8 min read
17. 17How to Build a Landing Page That Converts: Structure, Copy, and ToolsA landing page converts when it makes one clear promise to one audience. Learn the proven section order, copy formulas, and free tools to build one fast.8 min read
18. 18How to Do Market Research for a Small Business (Free Methods)Do real market research without a budget. Learn to read Google Trends, mine Reddit and reviews, size a market, and run customer interviews step by step.8 min read
19. 19How to Find a Profitable Niche: A Step-by-Step MethodA profitable niche is a specific group with a costly problem and money to spend. Use this step-by-step method to find, score, and test one before you build.8 min read
20. 20How to Start a Business While Working Full-TimeStart a business without quitting your job. Get a realistic schedule, a plan to avoid conflicts of interest, and tips on employment agreements and burnout.8 min read
21. 21How to Get Your First Sale Online: A Step-by-Step PlaybookGet your first online sale in weeks, not months. Follow this playbook for picking an offer, setting up payments, finding buyers, and closing the first order.8 min read
22. 22How Much Money Do You Need to Start a Business? Budgets by Business TypeHow much does it cost to start a business? See realistic startup budgets for service, online, product, and local businesses, plus a sample budget to copy.8 min read
23. 23Common Mistakes First-Time Founders Make (and How to Avoid Them)Avoid the 12 most common first-time founder mistakes, from building before selling to underpricing and quitting too soon, with practical fixes for each.8 min read
24. 24How to Turn a Hobby Into a Business Without Ruining ItWant to earn from your hobby? Learn how to test demand, price your work, handle the legal basics, and keep the joy while turning your passion into income.8 min read