78 Law Firm Name Ideas

How to name your law firm

1. 1Read your state bar's firm-name rulesMost states follow some version of ABA Model Rule 7.1, which bars misleading communications, and some add specific rules on trade names. Check your state bar's guidance before you file or print anything.
2. 2Do not imply a bigger firm than you areUsing & Associates or Partners when you practice alone can be considered misleading in many states. Name the firm to match its actual structure.
3. 3Avoid government-sounding namesWords that suggest an official agency, a court, or a public legal aid office can mislead clients. Keep the name clearly private and independent.
4. 4Make it easy to say on the phoneClients often call after a referral. A name with two or three easy surnames or one clear word is easier to repeat to a friend and to find on Google.
5. 5Think about successionFirms named after founders can face awkward changes when partners leave. A trade name, where permitted, can outlast individual lawyers.

Law Firm slogans & taglines

• “Clear advice, strong advocacy.”
• “On your side, every step.”
• “Practical counsel for real problems.”
• “Your case, our priority.”
• “Straight answers, solid results.”
• “Protecting what matters to you.”
• “Law made understandable.”
• “Experienced, local, responsive.”
• “Counsel you can call.”