78 Makeup Brand Name Ideas

How to name your makeup brand

1. 1Search the cosmetics trademark class carefullyCosmetics is one of the most crowded trademark categories. Search the USPTO database for cosmetics and makeup goods, and treat close spellings of big brand names as off-limits.
2. 2Test it on a tiny compactLipstick tubes, pencil liners, and sample sachets leave very little room for a logo. A short name or a strong monogram version keeps the brand readable on every product.
3. 3Leave room for skincare laterMany makeup lines eventually add primers, setting sprays, or skincare. Avoid locking the name to one product like lipstick or lashes if you plan to expand.
4. 4Avoid words that promise results you cannot proveWords that suggest medical or drug-like effects can create labeling problems for cosmetics. Keep the name about style and feeling rather than claims.
5. 5Check how it sounds in a tutorialCreators will say your brand name in reviews and get-ready-with-me videos. A name that is easy to pronounce and spell helps viewers find the product after watching.

Makeup Brand slogans & taglines

• “Color that feels like you.”
• “Wear your mood.”
• “Every shade has a story.”
• “Made to be swatched.”
• “Glow on your own terms.”
• “Bold looks, kind formulas.”
• “Beauty for every face.”
• “Less fuss, more glow.”
• “Swipe, blend, go.”