Free tool · Money & pricing
YouTube money calculator
YouTube earnings ≈ views ÷ 1,000 × RPM, where RPM is what a channel earns per 1,000 views after YouTube's revenue share. Enter your monthly views and an RPM — the default is only an assumption, so replace it with the RPM in your YouTube Analytics — to estimate monthly and yearly income.
Estimated ad earnings / month
$320
$3,840 a year at this pace.
- Per day
- $10.67
- Per 1,000 total views
- $3.20
- Views needed for $1,000/month
- 312,500
- Yearly
- $3,840
Estimate
- Monthly earnings = Monthly views × Monetized views % × RPM ÷ 1,000
- Yearly earnings = Monthly earnings × 12
- If your RPM comes from YouTube Analytics, set Monetized views to 100% (RPM already counts unmonetized views)
RPM vs CPM
YouTube's help center draws the line clearly:
- CPM is what advertisers pay per 1,000 ad impressions, before YouTube's revenue share, and it only counts views where ads ran.
- RPM is your total revenue per 1,000 views after the revenue share — including ads, YouTube Premium, channel memberships, Super Chat and Super Stickers — and it counts every view, monetized or not.
That is why RPM is always lower than CPM, and why RPM is the right number for estimating income. Brand deals, merch and affiliate income are not in RPM at all.
The YouTube Partner Program revenue share
According to YouTube's partner earnings overview, creators who accept the Watch Page Monetization Module receive 55% of net revenue from ads on their long-form videos. For Shorts, creators who accept the Shorts Monetization Module receive 45% of the revenue allocated to them from the Creator Pool, based on their share of views.
You need to be accepted into the YouTube Partner Program before any of this applies.
Worked example
A faceless finance channel gets 200,000 views a month. Its Analytics show an RPM of $5. Monthly earnings = 200,000 × 100% × $5 ÷ 1,000 = $1,000, or $12,000 a year.
If you only know a CPM, estimate the share of views that show ads with the monetized-views slider and multiply the CPM by 55% to turn it into an RPM-like figure — but treat the result as rough. Your own Analytics are the only reliable source; RPM swings with niche, audience country, video length and time of year.
Why two channels with the same views earn different amounts
- Advertisers pay more to reach audiences that buy expensive things, so topics such as finance or software can earn more per view than broad entertainment.
- Viewer geography changes ad prices.
- Mid-roll ads: YouTube lists turning them on as one way to raise RPM.
- Seasonality: YouTube notes many advertisers bid higher just before holidays.
Frequently asked questions
How much does YouTube pay per 1,000 views?
There is no fixed rate. Your RPM — shown in YouTube Analytics — is what you earned per 1,000 views after YouTube's revenue share. It varies by niche, audience location, format and season.
What percentage does YouTube take?
For ads on long-form videos, YouTube pays partners 55% of net ad revenue. For Shorts, partners receive 45% of the revenue allocated to them from the Creator Pool.
What is a good RPM on YouTube?
It depends on your niche and audience. Compare your own RPM over time and against channels in the same topic rather than a general benchmark.
How many views do you need to make $1,000 a month on YouTube?
Divide $1,000 by your RPM and multiply by 1,000. At an RPM of $4, that is 250,000 views a month; at $10, it is 100,000.