Name availability · NJ
New Jersey business name search
New Jersey's Division of Revenue and Enterprise Services runs a free Business Name Search with Business Name, Keyword, Entity ID and Business Name Availability options. Type the name exactly, because spacing and punctuation change the results. If you file with a name that's already in use, the state denies the registration.
How to check if a name is available in New Jersey
- 01
Use the "Business Name Availability" option
On njportal.com/DOR/BusinessNameSearch, choose Business Name Availability and type the name exactly as you'd file it. DORES warns that letter spacing and punctuation change what comes back.
- 02
Run a Keyword search
Switch to Keyword Search with your most distinctive word. New Jersey won't accept a name that is the same as or similar to an active entity, so near-matches matter as much as exact ones.
- 03
Know which name filing you need
Forming an NJ LLC or corporation? You'll need an available formation name, because only foreign businesses can use a DBA. To trade under a second name later, register an alternate name. Sole proprietors go to their county clerk.
- 04
Search federal trademarks
An available NJ entity name can still infringe someone's trademark. Check tmsearch.uspto.gov for similar marks in your industry.
- 05
Line up the domain and social accounts
Confirm the domain and handles are free. If you keep hitting taken names, try our free generator at /business-name-generator/ for more ideas to run through DORES.
New Jersey business naming rules
- A new public business entity can't use a name that is the same as, or similar to, another active entity.
- Domestic New Jersey businesses can't use a DBA name. Only foreign businesses whose legal name is taken in New Jersey may adopt one, and they have to file on paper.
- Alternate names for corporations, LLCs and LPs aren't subject to the same availability test as entity names, don't give exclusive rights, and last five years with renewals available.
- Register an alternate name before you use it, or the state can charge added fees for each year it was used unregistered.
Reserving a name
New Jersey lets you reserve an available name before filing, and reservations can be renewed. Business.NJ.gov calls reserving optional and not recommended, because a reserved name can't be used to sign up in the state's online formation system and canceling one is a lengthy process. Check the current fee on the DORES site.
DBAs and trade names
It depends on who owns the business. Corporations, LLCs and LPs register an "alternate name" with DORES. Sole proprietors and general partnerships file a trade name in the county where the business is located. A true "DBA" in New Jersey is only for out-of-state (foreign) businesses whose name is taken.
Still looking for the right name?
Brainstorm dozens of options with the free generator, then run your shortlist through the New Jersey search above.
Frequently asked questions
How do I search business names in NJ?
Use the free Business Name Search on njportal.com. It has Business Name, Keyword, Entity ID and Business Name Availability searches. Type the name exactly, since spacing and punctuation affect the results.
Can I get a DBA in New Jersey?
Only out-of-state businesses can use a DBA in New Jersey. An NJ entity that wants a second name registers an alternate name, and sole proprietors or partnerships file a trade name with their county.
What happens if I file with a name that's already taken in NJ?
DORES denies the registration, and the business bears the cost of correcting the filing.
Should I reserve my business name in New Jersey?
It's optional, and Business.NJ.gov doesn't recommend it because a reserved name can't be used in the online formation system. If your name is available, you can simply file.
General information, not legal advice. Name approval is decided by the New Jersey Division of Revenue and Enterprise Services (DORES); a name showing as available in a search is not a guarantee it will be accepted.