Sample business plan
Courier and Last-Mile Delivery business plan
A complete sample plan for Quickstep Courier Co., a fictional courier and last-mile delivery business in a mid-sized US city. Startup budget: $12,350–$40,100. Use it as a template — adjust the calculator below with your own numbers.
Executive summary
Quickstep Courier Co. provides same-day local delivery for pharmacies, florists, print shops, law offices and small retailers in a mid-sized US city. The company starts with a leased cargo van and the owner as the first driver, then adds contract drivers as scheduled routes expand.
Startup cost is about $16,000, mostly for a used cargo van, commercial insurance and routing software. By month 12 the plan completes about 420 delivery runs per month at an average of $38, or about $16,000 in monthly revenue, with scheduled route contracts making up the majority of volume.
Company description
Quickstep is an LLC founded by a former pharmacy delivery driver who understands the demands of timed deliveries, signature capture and careful handling. The company is insured for hired and non-owned auto use and cargo, and every driver is background checked and trained on privacy and proof of delivery.
The service area is a 25-mile radius around downtown. Customers can request deliveries by phone, web form or API link from their point-of-sale system, and recipients receive a tracking link with photo confirmation.
Market analysis
Local businesses need dependable delivery but few want to employ drivers full time. Pharmacies, florists, law offices and print shops have predictable daily flows of documents and packages. National carriers focus on large volumes and fixed schedules, leaving same-day and on-demand local work to smaller firms.
Gig delivery apps provide cheap on-demand drivers, but they rarely offer account relationships, consistent drivers or accountability for sensitive items. A local company that offers consistent drivers and clear pricing can win recurring routes.
Target customers
Pharmacies and clinics
Independent pharmacies that deliver prescriptions to homes and need signature capture and privacy controls.
Florists, bakeries and gift shops
Small retailers with peaks around holidays that need reliable delivery without hiring drivers.
Law, print and professional offices
Offices that need documents moved to courthouses, clients and vendors within hours.
Products, services & pricing
| Offering | Price | What’s included |
|---|---|---|
| Scheduled route service | $24 to $38 per stop, $450 per route-day minimum | Fixed daily or weekly routes for pharmacies and retailers with a monthly invoice. |
| On-demand same-day delivery | $18 base plus $1.50 per mile | Dispatch within 15 minutes and delivery within the hour, available during business hours. |
| Rush and after-hours | $45 to $95 per delivery | Premium service for urgent documents, evening and weekend requests. |
Competition
Competitors include gig apps, national carriers, a few established local courier firms and the in-house drivers of larger stores. Gig apps are inexpensive but impersonal. Established courier firms have wide coverage but often require minimum monthly volumes.
Quickstep will focus on small accounts, with consistent drivers and a flexible billing arrangement. It will not accept work that requires specialized equipment or regulated cargo without proper training, and it will turn down very low-margin gig work.
Marketing plan
The owner will walk into 15 independent pharmacies, florists and print shops each week, offering a free week of deliveries to demonstrate reliability. A one-page rate sheet and a sample tracking link show how the service works.
The company will build a website with an online request form and set up a Google Business Profile. A $350 monthly budget funds local search ads and directory listings. Referral fees are paid to existing customers for any new account that reaches 30 deliveries. The owner will also contact two local hospital systems and the courthouse clerk’s office for overflow service.
Operations plan
Dispatch uses a route-optimization and tracking app that assigns stops, captures photos and signatures and sends status messages. Drivers receive routes the evening before and use their own phones with a mounting kit. The company supplies insulated bags, hand trucks and a hand-held scanner for packages that need labeling.
Vans are maintained on a 5,000-mile schedule, and the fleet tracks fuel cost per route. Drivers are contract workers with their own insurance in the first year, and the owner reviews classification rules with an accountant. Invoices are issued weekly to accounts with a 15-day payment term. A damage and loss claims procedure is documented and shared with customers.
Team
- Owner and dispatcher-driver — Drives the first routes, handles dispatch and sells accounts.
- Contract drivers — Two to three drivers added by month eight to run scheduled routes, paid per stop or per route.
Startup costs & year-one financials
Toggle optional items, slide between a frugal and comfortable launch, and change price and demand to see when Quickstep Courier Co. breaks even.
Startup costs
$21,643- $13,600
- $2,745
- $680
- $340
- $273
- $615
- $615
- $205
- $785
- $2,400
Monthly fixed costs after launch: $1,700
Year-one projection
Monthly revenue · bars turn orange once cumulative cash is positive
- Month 12 revenue
- $15,960
- Month 12 profit
- $5,961
- Break-even
- Month 10
Illustrative estimate based on the sample plan’s assumptions — not financial advice. Your costs and results will differ.
Milestones
- Month 1Buy the van, bind insurance and sign the first 3 trial accounts.
- Month 3Reach 150 stops per month and secure 2 scheduled pharmacy routes.
- Month 5Onboard the first contract driver and reduce owner driving to half time.
- Month 8Run 300 stops per month with at least 8 recurring accounts.
- Month 12Complete 420 stops per month and evaluate a second van.
Risks & mitigations
A key customer leaves or is acquired.
→ Keep any one account under 25 percent of revenue and add new accounts every month.
Driver misclassification or turnover.
→ Review classification with an accountant, pay competitive rates and keep a backup driver list.
Lost or damaged packages.
→ Capture photo proof of delivery, carry cargo coverage and define liability limits in service agreements.
Frequently asked questions
How should a courier plan describe pricing?
Show a per-stop rate, a route-day rate and a mileage charge, and explain which customers get each. Include a sample route with revenue and cost.
Do I need a special license?
Usually a business license and commercial auto insurance. Some cities require a delivery permit, and medical or alcohol deliveries have extra rules.
How do I compare with gig apps?
Describe your service differences honestly: consistent drivers, accountability, flat monthly billing and phone support.