Security Guard Company business plan

Bastion Point Security Services is a state-licensed uniformed security guard company that provides unarmed patrol and stationary guard services to apartment communities, construction sites, retail centers, and small industrial properties in a mid-sized US city. The founder is a retired police sergeant with 22 years of experience and holds the qualifying manager credential required by the state. The company bills by the hour and focuses on reliability, written reports, and clear post orders.

Startup funding of about $36,000 covers licensing, insurance deposits, uniforms, scheduling software, and a payroll float. The average bill rate is $31 per guard hour. The company expects to reach 1,000 billed hours per month by month twelve, producing about $31,000 in monthly revenue with a gross margin near 26 percent after wages, payroll taxes, and workers’ compensation.

Bastion Point Security Services LLC is licensed by the state private security board and operates under the qualifying manager’s supervision. All guards are employees, not contractors, and must pass background checks, hold the required state registration, and complete company training in report writing, access control, de-escalation, and emergency procedures.

The company starts with unarmed services only. Armed service is a possible expansion after the first year, subject to additional licensing, insurance, and firearms training requirements. Guards use a mobile app for tour checkpoints and incident reporting, and each client receives a weekly activity summary and immediate notice of significant incidents.

Property owners and managers hire security to deter theft, trespassing, and vandalism, to meet insurance requirements, and to reassure tenants or employees. Construction sites need overnight and weekend coverage to protect equipment. Apartment communities want visible patrols and parking enforcement. Retail centers may need evening coverage during peak hours.

Buyers care about reliability, professionalism, insurance, and responsiveness more than price alone, although they compare hourly rates. Staffing is the main operating challenge because guard turnover is common and a no-show damages trust. Contracts are typically recurring and often renew annually, which provides predictable revenue when service is consistent.

The market includes large national guard companies, regional firms, and several small local operators. National firms have name recognition and broad insurance programs but often have high turnover and little flexibility for small accounts. Small local operators compete on price but may lack systematic training or backup coverage.

Bastion Point differentiates through a former police supervisor’s oversight, detailed post orders, real-time reporting, and a guarantee that missed shifts will be covered or the client will not be billed for that time. It prices in the middle of the market and avoids bidding for sites that cannot support a living wage for officers.

The sales approach is direct. The founder will visit property managers, general contractors, and shopping center owners within a 25-mile radius and provide a short capability statement, proof of insurance, and a sample report. A local security assessment is offered to prospects as a low-risk first step.

Referral partners include insurance brokers, property management associations, and local police contacts. A basic website with a request-a-quote form, a Google Business Profile, and printed capability statements support the sales effort. The company aims to sign at least one new contract each month during the first year, with a marketing budget of about $700 monthly.

Guards are scheduled through workforce software that issues shift alerts and requires clock-in by GPS at the post. A supervisor, initially the founder, checks sites on random visits and is on call overnight. Each post has written post orders reviewed with the guard before the first shift.

Payroll runs weekly through a payroll service that handles taxes and workers’ compensation. Client invoices are issued weekly or every two weeks with net-15 terms. The company keeps a bench of four trained backup guards to cover absences and maintains uniforms, radios, and flashlights as standard equipment. Incident reports are reviewed by the founder within 24 hours.