Glossary · Marketing
What is Lead Magnet?
Definition
A lead magnet is a free, useful resource offered in exchange for a person's email address, designed to attract potential customers.
Why it matters
A good lead magnet solves one narrow problem quickly and previews the quality of your paid offer. Common formats include checklists, templates, mini-guides, and discount codes.
A bookkeeping freelancer creates a one-page "Year-End Tax Prep Checklist for Freelancers" and offers it on her site. In the first month, 260 visitors download it. If 8 percent of those subscribers later hire her for a $200 monthly package, that is about 21 clients and $4,200 in monthly revenue from one asset.
Keep the magnet closely tied to what you sell. A free ebook on gardening will not attract buyers for a tax service.
When collecting email addresses, follow anti-spam rules such as the CAN-SPAM Act and offer an easy unsubscribe.
Common mistakes
- !Offering something broadly appealing that attracts people who will never buy.
- !Collecting emails and then never following up.
Frequently asked questions
What is Lead Magnet?
A lead magnet is a free, useful resource offered in exchange for a person's email address, designed to attract potential customers.
What mistakes do beginners make with Lead Magnet?
Offering something broadly appealing that attracts people who will never buy. Collecting emails and then never following up.
Related terms