Glossary · Marketing
What is Local SEO?
Definition
Local SEO is the practice of optimizing your online presence so your business appears in search results and maps for people looking for services near them.
Why it matters
Searches such as "dentist near me" or "bakery open now" are highly local and usually come from people ready to act. Showing up in the map results can drive calls and visits.
Key steps include a complete Google Business Profile, consistent name, address, and phone number across websites, location pages, and a steady flow of customer reviews. A salon that goes from 15 to 60 reviews averaging 4.8 stars might climb into the top three map results and see calls rise from 20 to 55 a month. At a 40 percent booking rate and a $90 average ticket, those extra 35 calls could add about $1,260.
Respond to every review and keep your hours accurate.
Common mistakes
- !Using different business names or phone numbers across directories.
- !Buying fake reviews, which can get a listing suspended.
Frequently asked questions
What is Local SEO?
Local SEO is the practice of optimizing your online presence so your business appears in search results and maps for people looking for services near them.
What mistakes do beginners make with Local SEO?
Using different business names or phone numbers across directories. Buying fake reviews, which can get a listing suspended.
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